11- Mainstream v Indie

 Independent Label Advantages
- Letting the artist stay original and true to the music
- It is about the music not the image
- They have control over their own sound
- Given freedom & are able to create their own unique image

Independent Label Disadvantages
- Not likely to make as much money as a mainstream artist
- Don't have a big audience
- Limited resources given to them
- Music not often heard globally

Mainstream Label Advantages
- Global audience
- Making lots of money
- Connection with other famous artist signed to the same label
- Have money to spend on music video

Mainstream Label Disadvantages 
- Not a lot of freedom when it comes to music
- Can get dropped easily from the record label if not selling
- Artist are manufactured {Made to sell records}