Evaluation - Question 1. In what ways does your media product use, develop or challenge forms and convections of real media products?

How convectional was my ancillary work? – The Digipak

Deep-house music artist tend to not show their face on their digipak. However, I challenged this convection and decided to put our artist face on my digipak. I felt like this will emphasises that this is her music and will give her the control over her album. Also, I feel like it’ll help her connect more with her audience compared to other deep-house artist as there is no barrier and the audience know who she is.

Also, a lot of female artist tend to be on their album covers and tend to be the centre of attention on it. This is majority of the time to emphasise their authority and independence. I felt that it was important for our artist to be centre of attention as there aren’t a lot of female deep-house artists out there.

Overall, I feel like my digipak was convectional as it had the right information on it e.g. production information, record label logo, barcode, date of release etc.

How convectional was my ancillary work? – The Website

Another convection that I challenged here was showing the artists face – again.  Deep house artist tend to have minimal pictures of themselves on the website homepage, they tend to only be pictures from tour or behind the scene, never a proper professional taken picture. 

Also, Deep-house artist tend to have dark and deeper tone colour schemes on their website but I did the complete opposite as I used pink tones.

Overall I did follow the main convections of a website homepage of an artist, such as more pictures over text, the general links, social media links, music videos, link to purchase album.