What is a music video?
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. It usually accompanied by dancing and visual images interpreting the lyrics.
Main purpose of a music video?
-To sell the song, and create a reaction so it leaves the audience remembering the song
-To give the listener a better understanding of the song
-To promote the single, the album and the artist.
-Marketing for the purpose of exposure and expansion of the artist's profile
-To sell CD's and DVD's to viewers
-To entertain
One example of a successful music video is Michael Jackson 'Thriller' this has been given the title for the world record in 2006 for the 'most successful music video', selling over 9 million.
This music video is 13 minutes and 42 seconds long, this is a great example as it contains a mini story which is aimed to hook the audience. This music video is weird and original which entertains the audience leaving them remembering and talking about the song.
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