Brand Image
Our artist is called 'Renee' and her brand image mainly involves being casual and easily relatable the audience.
They are similar to;
The girl group 'M.O' they also are reliant on comfortable clothing, which gives their videos an urban feel.
We like the idea that although these girls are dressed casually they are still matching with the denim they are wearing. We are going to do this by making both Renee and her friend dress casually however, we would link them by making them wear the same colour. For example a red turtle neck for Renee and red jeans for her friend.
The artist will wear casual clothing, such as jeans and tracksuits which people wear on a every day basis. Her style is very comfortable.
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