Second Filming Session

We went to wellcome collection in Euston Square for the Ann Veronica Janssens : Yellowbluepink installation to take pictures for our ancillary work and some shots for the actual music video. This was a successful filming session as we were able to take pictures and videos using all the colours in the room. 

Here are some pictures:

What went well:

-Got some great shots for our ancillary work

-took some shots for the actual music video

-Different bright colours meaning we were able to take pictures and videos with all the colours 

What went wrong?

-Long queue which meant it wasted time for us to get to our next destination 

-Camera had to be really close to both girls, if it was not they would disappear

First Filming Session

Our first filming session took place on a Monday at Shoreditch. We filming our base track behind the wall shown below and had our main artist in front singing.

We also decided to film the base track a few time with different angles.
                                               

Overall our filming session was partly successful. Looking back at the footage the lighting in a bit poor which means we might have to reshoot

Problems while filming:

-Busy area

-some dark parts during the video

-cold  

what went well:

-scene at the park

Pitch - Audience 1 (Jessica)

Audience 1

Our core audience are students/young  who enjoy the many attributes of the city. During their free time, they like to discover and explore many areas and go about their hobbies.

Andrew Goodwin's Theory
Our music video follows 'disjuncture' because it doesn't relate to the lyrics of the video however it does compliment the sound and genre of the music.

Pitch - Initial Idea (Jessica)

Initial Idea
We have developed our ideas from:

M.O - Preach



Disclosure - Latch



Stigma - Nobody To Love







These are some music videos that have inspired some of our ideas. We will be looking at these take some ideas and making them our own.

Pitch - Brand Image (Jessica)

Brand Image

Our artist is called 'Renee' and her brand image mainly involves being casual and easily relatable  the audience.

They are similar to;
The girl group 'M.O' they also are reliant on comfortable clothing, which gives their videos an urban feel.

We like the idea that although these girls are dressed casually they are still matching with the denim they are wearing. We are going to do this by making both Renee and her friend dress casually however, we would link them by making them wear the same colour. For example a red turtle neck for Renee and red jeans for her friend.

The artist will wear casual clothing, such as jeans and tracksuits which people wear on a every day basis. Her style is very comfortable.

Pitch - Song Choice (Jessica)

Song Choice

We chose the song by Blonde & Melissa Steel - I Loved You

Our music video will differ to their in terms of: 

Costume: 

The original video: their costumes are considered to be informal, scanty and brief to exemplify their free spirited characters. Whereas our costumes will be sensible yet casual. We chose this because we want our audience to feel comfortable whilst watching the video and feel like they're on the same level as the artist.

Location:

 Our location are well known areas, that immediately stand out to the audience. We want to film around London capturing well known areas, for example Greenwich/Emirates Cable Cars

Concept:

In their music video, it shows a story of two best friends who have fallen out over a career path that one has chosen to pursue. it is revealed that the two girls used to be best friends, terrorising and causing destruction wherever they went, including smashing cars, spraying cans of pink paint on a bus, robbing a diner, setting a pool hall on fire and flashing the city from a rooftop.Whereas, ours follows that two friends reunite and spend their time exploring the parts of London that everyone is very familiar.

Production - Filming Session 3

Filming Session 2/11/15

We filmed some of our base tracks in room 333. We opted for red lighting so that we will be able to incorporate our synergy into our video. We started a bit late as our artist (Jessica) was late, this delayed us and put us behind. We decided that we would have Jessica sitting on a stool and singing and we would it it from different angles. 

When we went to review our footage we felt that the red lighting was a little to harsh. Also when Jessica was singing along to the audio of our song we realised it was a different one to the one that we had downloaded for editing and the lip syncing didn't match up when we where editing. As Jessica was sitting down and singing, she looked to static and the beat of the song required much more movement from her and the camera.
After reviewing the footage we planned to re-shot the footage in our next media lesson and some improvements that we were to make are that Jessica is standing up and is moving more through gestures and dancing and having the camera move more and follow the artist.